9 Tips for Selling the Right Products on Amazon USA

Amazon started as a book site in the United States, but over the years it has grown into a company that features almost any product that customers can request. The most key factor for its success in its field is that it has the opportunity to send its affordable products all over the world. Amazon, which has become one of the largest e-commerce companies in the world today, accounted for 44% of all e-commerce sales in the United States last year.

As of 2022, it is the world’s largest internet company, online marketplace, AI user, cloud computing platform and live streaming service in terms of revenue and market share. In 2022 it became more important for a company looking to grow to sell products to America and sell on Amazon.

In this article, we will talk about which products are sold the most on Amazon and the common features of these products. Also, if you want to sell on Amazon in the USA, but you have not decided what to sell yet, we have 8 suggestions that can help you.

Top Selling Products on Amazon 

You can find bestsellers on Amazon by visiting the Amazon Bestsellers page. Amazon updates this page hourly to keep an up-to-date list of bestselling products. Bestselling products; It is divided into more than 40 sections such as baby, beauty and personal care, electronics, kitchen and food, sports and outdoor, and video games.

Bestsellers on Amazon by category:

  • Baby Category: Pampers Baby Wipes
  • Clothing, Shoes, and Jewelry Category: Crocs(sandals)
  • Health and Home Category: Amazon Basics 4 Pack AA Battery
  • Camera and Photo Category: Blink Mini Smart Security Camera
  • Software Category: Microsoft 365 Personal 12-Month Subscription
  • Computer/Console Game Category: PlayStation Store Gift Card-10$

Common Features of Bestselling Products on Amazon

So, what are the common points that bring these products to the top and ensure that millions of units are sold?

  • Low Price: All these products are priced relatively low (less than $65). Investing in low-cost products can also help you reduce risk. Storing 100 Beats by Dre headphones will cost you $15,000, while 100 packs of baby wipes will cost you $1,500. Of course, you should also consider the profit margins and risk level according to the product you sell.
  • Repurchase: Almost all these products will likely be repurchased. People will need to repurchase these items shortly after purchase, such as batteries, software subscriptions, diapers, and gift cards.
  • Resist Time: Some products are sold more at certain times of the year. However, there are some products that can always be in need. Parents will always need diapers and homes will always need more batteries.
  • Positive Comments: All products in this list have an evaluation score of 4 out of 5 and above, given by customers.
  • Getting Lots of Comments: You can find thousands of comments from users who bought these products on the site.

9 Tips That Can Help You Find What To Sell On Amazon USA

Just because a product is on the Amazon bestseller list does not mean you have to sell it, too. On the other hand, if you like, care about, and use the products you sell, your chances of success will be higher. Amazon has over 200 million Prime members. In this kit, you can find customers of all styles who can buy a variety of products, from Star Wars Lego to foam exercise cylinders.

Here are 9 ideas that can help you find the right branded, sought-after, non-competitive products on Amazon:

1. Do Not Compete With Amazon. 

Amazon sells some products themselves. With the advantage of being a larger company, they can sell these products for less than you – even if they cost more! That is why it is often not a clever idea to turn to the products Amazon sells. If you focus on more niche products instead of generic products (Selpak, Borcam etc.), you will face less competition.

2. Learn Current Demand

What you should look for are products with high demand and low competition to sell. But – as you can imagine, you have to do a lot of research to find these products. Here are the tools you can use:

Amazon Search Bar

Go to Amazon, type a product in the search section and see what comes up. Amazon provides an array of options under the word you are looking for, sorted by search volume from most searched to least searched. The more often other people search for a product, the higher it will appear in the list. These are potential products you might consider selling.


If you find a popular search term that has a high search rate but is not available as a product on amazon, you have likely found a golden opportunity.

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Google Keyword Planner

Another tool you can use to measure popularity is Google’s free Keyword Planner. You can use Keyword Planner to find out what people search for most on the internet.

3. Avoid Big Branded Categories

When you start selling products on Amazon, Amazon will not be the only competitor you need to worry about and watch out for. Many large vendors already dominate many consumer products and often have the reputation, marketing, production, and budget to get ahead of you. It would be in your best interest not to enter areas dominated by these vendors.

For example, when you want to sell running shoes, Adidas, Nike, and when you want to sell toothpaste, you come across world-renowned brands such as Signal and Colgate. In this respect, it seems like the best option is to turn to niche products.

When you limit your products to a certain area, you will be one of the few suppliers of this product, and it will be easier for you to be the leader of the industry. An interesting example of this area is a tasteless glow-in-the-dark toothpaste.

4. Sales Is Not Everything

You must make a profit from the products you sell. It makes no sense to keep your sales figures down and leave your competitors behind if you cannot at least make enough profit to cover your costs. At the end of the month, your production expenses, storage fees, packaging costs and shipping charges are the first items that come to mind to reduce your profit. Even if you find a product that meets your criteria, you must consider whether it will be profitable.

You can consider using Amazon FBA to reduce your overheads. In the Amazon FBA (program, you send your products to Amazon and your product is stored in huge warehouses. When your product is ordered by a customer, it is packaged and shipped to the customer on your behalf.

5. Consider Customer Reviews

Customer reviews are paramount at Amazon. For products that do not receive positive feedback on a regular basis, even if they have the best price, sellers cannot achieve the sales figures they want.

Look at the reviews it receives on Amazon before deciding on the product to sell. Customers who leave positive reviews will often buy those products again and rarely return them—and they will be the kind of customers you prefer.

The number of reviews about the product is also important. A product with thousands of reviews is generally reviewed and safe. However, products with fewer reviews may still be a desirable choice to consider.

6. Consider Product Size and Weight

Large, heavy items will cost more to store and ship. Do not forget to consider this factor when determining the products you will sell.

Let’s say you are selling sports shorts; these items are lightweight and can be compressed to the size of a tennis ball. It is ideally low in cost and easy to transport. On the other hand, if you decide to sell picture frames, they can come in a variety of shapes, sizes, and weights. They also need protection to ensure they are not damaged during storage or transportation. These are the factors that affect the cost of the product.

Looking at our list of bestsellers, we see that most of the products listed are lightweight and durable. Items such as Crocs sandals or batteries have low shipping and storage costs.

7.Choose Cross-Selling Products

Cross-sell is the process of selling a different product or service to a customer in order to increase the value of a sale. It is often confused with up-sell, which is anything that increases the price and functionality of the original purchase.

For example, consider a fast-food worker who asks you if you would like french fries with your burger. This is a good example of cross selling.

If you started selling diapers, you could also sell lotions, toys, and baby bags. Your sales figures will increase when it is presented with the campaign with baby diapers. However, if you start selling a niche product like glow-in-the-dark toothpaste, your options will be a bit more limited.

8.Single Purchase-Recurring Purchase

In some cases the customer only needs one potty (usually), but a monthly replacement of the razor or scouring pad is required.

Consider this when choosing your products—do you prefer to sell one product to many customers or many products to the same customers?

9. Don’t Risk Your Amazon America Store and Company

Filling tax declaration to the IRS is one of the most important issues when it’s comes to selling on Amazon in America. The tax system in America is complex and difficult, if you do not file your tax returns properly, the results will not be good for you and your company. When the subject is so important, you should work with experts and get professional advice for your tax declaration.

Amazon demands a lot from you in order to sell in America. One of them is to have a company in America depending on your income. Having a company in the USA will be a feature that will make you stand out when selling, because according to consumers in the USA, corporate sellers are perceived as more reliable than individual ones. We strongly recommend that you work with a consultancy firm when establishing a company in the USA. As Manay CPA, we can be your solution partner from state selection to Utility Bill and office support when establishing a company in the USA. To learn more about what kind of services we can provide you with during these processes, consult our experts free of charge.

In this article, we tried to create a framework for what you can sell on Amazon in America. Amazon is a growing and developing market day by day. In order to be one step ahead of your competitors, you should develop new strategies and continue to apply the right price policy.

You can visit the website of Manay CPA, which has experts on how to sell on Amazon in the USA, and if you want to get consultancy on this subject, you can benefit from the free consultancy service of Manay CPA.

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Manay CPA is a reputable, full-service CPA firm based in Atlanta, Georgia. Founded in 2001, we provide comprehensive accounting and tax solutions to individuals and businesses across all 50 states.

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